Writing Sales Copy - 8 Ways To Spot Dominant Emotions Your Prospects Already Have
Today, I want to answer the question I get asked most often about dominant emotion copywriting …“How do you KNOW what your prospects are feeling?”
Here are several techniques I use …
1. Walk a mile in your prospect’s shoes
If you have a vivid imagination, you’ll be surprised at how many of your prospects’ resident emotions you can identify simply by thinking.
Close your eyes and put yourself into the prospects’ shoes. Let the people you’re about to speak to speak to you first.
- February 22nd
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