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The humble business card is a traditional tool of the businessman or businesswoman. We have been educated to know, that without one, we are not part of a proper business. How many people just give there business cards to people they have already contacted? I know I used to. Make a cold call - arrange a meeting - close the sale - then give them my business card. The only thing a business card is good for at this point is a way of contacting you to cancel the job. The art of the business card is to be an impressive beacon to prospective customers to flock towards your business with expectations of your product or service being the last word in design ,functionality and to put an end to there problems. Well as the TV comedy shows little Briton would say, “don’t work like that” the business card has become a part of business etiquette that, we expect it to be given, we expect it to be taken, but do we expect it to be used.

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