When Prospects Give You The “silent Treatment”
If you’ve been selling for a while, you’ve probably had at least one experience in which your prospect suddenly started giving you the “silent treatment.”
Anthony described this dilemma very poignantly when he called me a few weeks ago:
“Ari, I don’t know what to do when I get hit with the ‘silent treatment’ — you know, when I’ve worked with a prospect for quite a while, and we’ve had great conversations, and they’ve expressed interest in our solution — and then all of a sudden everything stops. I try calling them back once or twice. I even send a follow-up e-mail, but nothing. They just disappear. And I figure I’ve lost the sale, and I don’t know what I did wrong, or what to do next. It makes selling feel like such a painful and arduous process.”
- February 21st
- No Comments
