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How To Create An Effective Landing Page

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Driving traffic from PPC (pay-per-click), an email campaign or any advertisement to your home page is a mistake. Sending your prospects to your homepage (which is filled with so many different options) and hoping they take action is a recipe for disaster. You want to drive your traffic to a landing page that focuses on conversion.

Driving traffic from PPC (pay-per-click), an email campaign or any advertisement to your home page is a mistake.

Sending your prospects to your homepage (which is filled with so many different options) and hoping they take action is a recipe for disaster.

The Top 3 Proven (and Profitable) Long-Distance Recruiting Methods

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Online network marketing trainer, Chris Zavadowski, reveals 3 proven, easy methods for recruiting long-distance prospects into your MLM, regardless of your product or service.

How Is Your Suggestion Box Working?

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Do you have a suggestion box for your business? If so, how sincerely do you consider the recommendations and complaints you receive? If you haven’t yet tapped this invaluable resource, this article offers several tips for using the input you collect to actually strengthen your business and bring in more revenue.

Are you actively collecting suggestions from your customers and prospects? If so, how sincerely do you consider the recommendations and complaints you receive? If you haven’t yet created a suggestion box, I encourage you to establish one and actively seek to fill it.

Writing Sales Copy - 8 Ways To Spot Dominant Emotions Your Prospects Already Have

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Today, I want to answer the question I get asked most often about dominant emotion copywriting …“How do you KNOW what your prospects are feeling?”

Here are several techniques I use …

1. Walk a mile in your prospect’s shoes

If you have a vivid imagination, you’ll be surprised at how many of your prospects’ resident emotions you can identify simply by thinking.

Close your eyes and put yourself into the prospects’ shoes. Let the people you’re about to speak to speak to you first.

When Prospects Give You The “silent Treatment”

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If you’ve been selling for a while, you’ve probably had at least one experience in which your prospect suddenly started giving you the “silent treatment.”

Anthony described this dilemma very poignantly when he called me a few weeks ago:

“Ari, I don’t know what to do when I get hit with the ‘silent treatment’ — you know, when I’ve worked with a prospect for quite a while, and we’ve had great conversations, and they’ve expressed interest in our solution — and then all of a sudden everything stops. I try calling them back once or twice. I even send a follow-up e-mail, but nothing. They just disappear. And I figure I’ve lost the sale, and I don’t know what I did wrong, or what to do next. It makes selling feel like such a painful and arduous process.”