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When we build an Internet business, we naturally wish to become a large-scale, global company. But, do you feel more comfortable in an overcrowded mall as one of hundreds of faceless customers– or as a valued guest in a cozy shop? Do you like your specific needs to be as important to a salesperson as his own?

The less business you have, the better are your chances of success. Sound unrealistic? Well, here are the facts:

The smaller your region, the better your customer service.

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