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Promotional items can help you improve your bottom line by making the most of your existing customers and maximizing your new contacts, but it takes a plan. It’s not enough to draw in new customers at trade shows, nor is it enough to simply fill orders for your customers. Believe it or not, marketing industry statistics suggest that a “satisfied” customer is one step away from jumping ship to start buying from your competitors.

Most businesses spend the majority of their marketing budget trying to find new customers. Some spend a significant portion of their marketing budget on retaining existing customers. With all of the money being spent on prospecting for new customers and customer retention, the industry still shows these dismal statistics:

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The key to successfully designing a promotional pen is to choose attractive and eye catching colors that when seen among other pens, indeed among any day to day object, will set itself apart in a classy way, rather than a way that will draw unwanted attention and seem more tacky than anything else. These possible color combinations of promotional pens can range the gamut from vibrant jewel tones, to eye popping fluorescents. While it may at first feel like being a kid in a candy store when picking out these colors, self restraint is your best friend here, as what can at first seem like a fun idea in color choices can quickly turn in to a promotional pen nightmare leaving your little advertising buddy looking like a tacky mess.

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If you are looking for ways to increase your sales, you need offline and online marketing strategies so as to make your company or your products or services visible to costumers. One of the best offline marketing ploy you can add to your existing ones is by giving out promotional pens or having one tucked in your pockets, ready to be given out anytime to prospective customers. Nonetheless, there are some design strategies that you must consider for this promotional strategy to work.

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It doesn’t matter whether this is your first professional conference as an exhibitor or vendor or whether you have exhibited at hundreds of conferences, knowing how to plan for the conference and the promotional items you will give away is an important skill to learn.

Most of the time a vendor has a table or booth at the conference where they can display their materials and products. You will most often find that vendors have what are called promotional conference folders as a part of the promotional materials. Promotional conference folders are really no different than folders in general except that they have been specially designed for the current conference. This happens by having the name of the conference printed on the folders along with the name, logo and business information of the company or business exhibiting.

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