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Do Your Beliefs About Sales Or Being A Sales Person Keep You From The Goal To Increase Sales?

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How do you feel about being any of the following:

  • New Car Salesman or Car Saleswoman?
  • Used Car Salesman or Car Saleswoman?
  • Small Business Owner?
  • Professional Salesman or Professional Saleswoman?

Recently after working a new car dealership and having a new car salesman as a coaching client, I have come to better understand how existing beliefs about sales can dramatically affect the goal to increase sales.

Selling cars in spite of the many internal challenges especially specific to credit viability and trade in value is one of the easiest sales. Why? Because almost everybody in the United States needs a car even when there exists a public transportation system.