Quality Mlm Lead Generation Training - How To Enroll Distributors With A Funded Proposal
In previous articles I’ve discussed extensively the concept of a funded proposal for quality MLM lead generation. Many Network Marketers learn to generate leads and even produce sizable incomes from retail, but they complain that they are unable to enroll the leads they get.
Let’s consider first the 7 types of lead you should be encountering in your quest for quality MLM lead sources, and the respective problem-solution pair.
1. Opportunity Seeker Lead - There are people with some kind of financial difficulty or target (eg, they want to raise enough money to buy their first home, or they want a comfortable lifestyle). People in this category are searching for a solution to make money and may be for or against network marketing, they may be educated on network marketing or not, but the bottom line is they want a way to make money.
With this kind of prospect, you must educate them on network marketing first before you sell them on joining you and your business.
2. Your Network Marketing MLM Company Lead - People who already know of your business opportunity and are searching for it by name. For example if you represent USANA, these will be the people who know about USANA and are doing some research on it to find testimonies, evidence of credibility, a team to join, or a system to use to ensure their success.
You must sell these people on your team and your system.
3. Current Network Marketer MLM Lead - These are your hottest prospects because they are already buyers of business opportunity. They are typically frustrated with their current business and are looking for a solution to succeed in Network Marketing. Although you will not need to school them on the industry, you must be providing a solution in the form of a successful system or team to join that will really lead them to success.
The strategy is to have a sales page link in the signature of your educational emails. Some will be curious and read your sales message. Because they perceive you as an expert who is educating them, you need to sell them on your system designed for simplicity and success.
4. Remedy Seeker Lead - These are people searching for a solution related to a current problem that your company’s product may be able to solve. They do not know that your company’s product or service can help them with the issue. For example, someone with arthritis may be seeking arthritis remedies, so you need to educate them first on the value of nutrition for reversing the damage of degenerative diseases before you can sell your company’s product. If on the other hand your product is telecommunication services, the right target group would be people looking for cost saving on their telephone bills.
5. Product Buyer Lead - People who already use a product or service similar to your primary network marketing company’s product are in this category. For example, someone searching for information on one of the Optus or Vodafone mobile specials. You now have to educate them on the value of switching to ACN as their telecommunications provider. Someone looking at nutritional supplements may be interested to learn of the better results they would have with your USANA advanced nutritionals.
6. Your Company’s Product Lead - This final group is people searching for a product of your company’s by name. For example, such prospects would be searching for Agel’s “Fit” gel or USANA’s “Essentials”. Sell them on your product.
Most Network Marketers believe the quality MLM lead target group is Group #1.
The highest quality MLM lead group in terms of money-making and enrollment strategy is Group #3. You create front-end cashflow quickly by selling them education on how to succeed at Network Marketing. But you also earn their trust and respect as a consultant immediately.
Jim Yaghi is a professional internet marketer who specializes in training MLM distributors to build their own cash-flow streams on the internet. Follow these links if you would like to participate in his team’s MLM training or to subscribe to his newsletter with step-by-step instructions and videos on quality MLM lead generation
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Tags: mlm lead, mlm lead generation, mlm training, quality mlm lead
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