Promotional Items Checklist Part 2: Who Do You Want to Influence?
A promotional campaign is only as good as the plan that it
rests on. In the first part of this article, we talked about defining the
objectives of your promotional campaign. In some cases, your objectives will
define your influence group.
In others, your campaign may involve overlapping
influence groups. In a sales campaign to introduce a new product, for instance,
first you’ll have to educate your salespeople about the product and motivate them
to sell it, then you’ll have to find ways to promote it to the general public.
When you’re choosing , you can aim your promotional items and campaigns
squarely at their hearts and appeal to their wallets.
About the author
Tina Rinaudo is one of the leading lights in the UK promotional items industry. Tina is a key
member of YesGifts, the UK’s
fastest growing online promotional
items resource specialising in pens, mugs, mouse mats, umbrellas and much more.
For more information promotional gifts visit YesGifts.
Tags: campaigns, hearts, mouse mats, mugs, pens, promotional gifts, promotional items, rinaudo, sales campaign, salespeople, specialising, tina, umbrellas, wallets
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