Posted by admin

How do you feel about being any of the following:

• New Car Salesman or Car Saleswoman?
• Used Car Salesman or Car Saleswoman?
• Small Business Owner?
• Professional Salesman or Professional Saleswoman?

Recently after working a new car dealership and having a new car salesman as a coaching client, I have come to better understand how existing beliefs about sales can dramatically affect the goal to increase sales.

Selling cars in spite of the many internal challenges especially specific to credit viability and trade in value is one of the easiest sales. Why? Because almost everybody in the United States needs a car even when there exists a public transportation system.

When sales people understand the inherent needs such as transportation, housing, food, they are only reaffirming Maslow’s hierarchy of needs.

For a quick review, Maslow’s hierarchy of needs began with

• Biological and Physiological – Basic Life Needs
• Safety Needs
• Belongingness & Love Needs
• Esteem Needs
• Self-Actualization Needs

Maslow created this model to understand human motivation. Since the buying/selling process is very much based upon emotions, then sales people need to understand where the prospects needs are within this model.

Also, for many sales people, another belief that they hold true is that price is the reason people don’t buy especially high ticket items such as cars, houses, etc. Yet, if this was true everyone would be driving a Yugo and living in a 600 square foot home.
What I have discovered until you begin to change your beliefs about selling, you will not secure your goal to increase sales because you literally and figuratively receive what you believe.” Henry Ford said it in these words: “Whether you think you can or you think you cannot, either way you are right.”

So what beliefs do you have about selling? If sales are hard for you, maybe you hold that belief and are broadcasting that belief 24/7.

My car salesman coaching client held the belief that his job was a stop gap. Even though he thought that he was doing his best, he held the belief that he did not truly want to sell cars. Once he realized that this belief was keeping him from realizing his real goal of making more money by selling more cars, he quickly left that belief in the dust.

Now he walks in thinking he will not only sell 2 to 3 cars each day. His weekly sales have actually doubled and he is now the number one car salesperson within the new car dealership.

If you sales are not where you want them to be, take some time to identify your beliefs and see if they are the unknown obstacles to your sales success.

Would you like to be the Top Car Salesman? Then, you may find Simply Speaking, Increase Sales By a combination e book and e workbook that leverage marketing, selling & planning skills to increase sales of interest at http://www.processspecialist.com/top-car-salesman.htm

Are you committed to getting to where you want to go? Then register for FREE monthly teleconferences at http://www.processspecialist.com/seminars.htm. These seminars will help you increase your business productivity to personal productivity.

Please feel free to contact me, Leanne Hoagland-Smith, Your Chief People Officer and Business Coach, who works with individuals and organizations that are tired of not being where they want to be and truly want more for their businesses and their selves. 219.759.5601

Tags: belief, business coach, increase sales, new car salesman, Sales, selling car, small business owner

Share This

Related Posts

• Increase Sales Coaching Tip - Inoculate Yourself Against The 3ps Virus
• Increase Sales During a Recession: 5 Strategies for Emerging Consumer Products Companies
• Sales Training: Back To Basics
• Get More Traffic - Make More Sales
• Increase Your Sales Not Just Your Traffic